Terms of engagement
Allgemeine Geschäftsbedingungen (AGB) — the general terms that apply to consulting and fractional marketing-leadership engagements with Studio Liptai. The binding terms of any specific engagement are set out in the individual Statement of Work (SOW) signed by both parties; these AGB apply where the SOW is silent.
1. Provider
Csilla Liptai, trading as Studio Liptai (Einzelunternehmen), Berlin, Germany. Contact: [email protected].
2. Scope of services
Studio Liptai provides senior marketing strategy, fractional marketing leadership, brand and messaging work, content strategy, AI findability (AEO/GEO) audits, and related advisory services. Specific deliverables, timelines, days per week, and rates are agreed per engagement in a written Statement of Work.
3. Engagement and conclusion of contract
An engagement begins once both parties have signed (electronically or by email confirmation) a Statement of Work that sets out scope, rate, payment terms, start date, and duration. The information published on studioliptai.com is for orientation only and does not constitute a binding offer.
4. Fees and invoicing
Fees are agreed per engagement. Unless otherwise specified in the SOW, invoices are issued monthly for ongoing engagements and on completion for flat-fee engagements, and are payable within 14 days of issue. Late payments may incur statutory interest under German law (§§ 286, 288 BGB).
5. Cooperation
Client agrees to provide reasonable and timely access to the people, materials and systems needed to deliver the engagement. Delays caused by client-side blockers do not shorten the engagement window.
6. Confidentiality
Both parties treat as confidential any non-public information shared during the engagement. A separate NDA may be signed where the client prefers. Confidentiality survives the end of the engagement for a period of 24 months unless agreed otherwise in writing.
7. Intellectual property
Deliverables created specifically for the client during the engagement transfer to the client on full payment of the corresponding invoice. Pre-existing methods, frameworks, templates and tooling brought to the engagement by Studio Liptai remain the property of Studio Liptai; the client receives a non-exclusive licence to use them in the context of the engagement.
8. Subcontracting
Studio Liptai may engage trusted freelance partners (copywriters, designers, SEO/SEM specialists) to deliver parts of an engagement. Subcontractors are bound by the same confidentiality and quality standards. Csilla Liptai remains the responsible contractual counterparty.
9. Liability
Liability for damages caused by simple negligence is limited to the foreseeable, contract-typical damage and capped at the fees paid for the corresponding engagement in the twelve months preceding the event. Liability for intent, gross negligence, injury to life, body or health, and other mandatory statutory liability remains unaffected.
10. Termination
Either party may terminate an ongoing retainer with 30 days written notice unless the SOW states otherwise. Flat-fee engagements may be terminated for cause; in that case, work delivered up to the termination date is invoiced pro rata.
11. Governing law and jurisdiction
These terms are governed by the laws of the Federal Republic of Germany. The exclusive place of jurisdiction for all disputes arising out of or in connection with an engagement is Berlin, to the extent legally permitted.
12. Severability
Should any provision of these terms be or become invalid, the validity of the remaining provisions shall not be affected. The invalid provision shall be replaced by a provision that comes closest to the economic purpose of the invalid one.
These terms are being finalised with German legal counsel and eRecht24 ahead of full public launch. Last update: May 2026.