Studio Liptai
Available now  —  Berlin  —  Remote

Marketing leadership that lands in week one

Built for the AI era, grounded in the fundamentals.

Book a 30-minute call → See how I work
Portrait of Csilla Liptai, founder of Studio Liptai
Built at TomTom · HERE Technologies · Amazon · 15 years
An introduction

You don't always need a full-time CMO to get senior marketing thinking

Sometimes you need someone who can land fast, audit clearly, set direction, and lead the work. Studio Liptai is how I do that. After 15 years at TomTom, HERE Technologies, Amazon, and an international proptech platform, I now work fractionally with companies that need senior marketing thinking on demand — including the kind that makes them findable in ChatGPT, Perplexity, and AI search.

Who I work with

Founders, marketing leaders, and product teams who need one or more of these

Visibility in the age of AI search

The shift from SEO to GEO — AEO, authoritative citations, how LLMs source and surface answers, and what that means for your content strategy. ChatGPT, Perplexity, Claude, Google AI Overviews.

Senior marketing leadership

Fractional CMO, acting Head of Marketing, or strategic advisor for the period you need it.

A sharper marketing engine

Positioning, messaging, buyer intelligence, GTM strategy, content systems, lifecycle communications, cross-functional alignment with product and sales.

Particularly: B2B SaaS, AI startups, scaleups, proptech, founder-led companies, and product-heavy teams that need strategic clarity and execution alignment. Industry isn't the filter — the right complexity and ambition is.

What I solve

Invisible in AI search

Your buyers ask ChatGPT first. Your competitors show up. You don't.

Speaking past your audience

Your team is shipping. Your buyers don't see themselves in the message.

Marketing without measurement

The team is busy. The pipeline isn't moving. Activity isn't growth.

No senior marketer in the seat

You need experienced leadership for a quarter — not a five-year hire.

What I do

I help companies sharpen their positioning, lead their marketing strategy, and become findable in the age of AI search

i.

Positioning and messaging

Customer interviews, category analysis, audience intelligence, and the messaging framework your team uses across sales, content, and product.

ii.

Go-to-market strategy

Channel mix, sequencing, measurement, sales and marketing alignment.

iii.

AI-era findability

How your company shows up in ChatGPT, Perplexity, Claude, and Google AI Overviews. The shift from SEO to GEO.

iv.

Senior marketing leadership

Acting Head of Marketing for as long as the engagement needs me.

01

AI Findability Audit + Build

€12,000 flat · 3–4 weeks · ~2–3 days/week

What I do. I audit how your company appears in ChatGPT, Perplexity, Claude, and Google AI Overviews. I run buyer-intent queries, review your content and citation profile, then deploy the technical foundations — schema, llms.txt, content patterns — with your team or partners. Where content needs producing, I write the priority pieces myself or direct your team and freelancers.

You'll leave with. A live map of where you appear in AI search today, the foundations built so you start showing up, a content roadmap your team can run with, and a measurement framework for tracking AI-search appearances over time.

Talk about this →
02

Marketing Foundation + Quarter Roadmap

€15,000 flat · 4–6 weeks · ~2–3 days/week

What I do. I interview your team and a handful of customers, audit your positioning, messaging, content, channels, and measurement, and identify where the function needs sharpening. I build the strategy and 90-day plan, direct your team or freelancers on production, and oversee the work as it ships.

You'll leave with. A complete marketing strategy and 90-day plan — positioning, messaging, content direction, channel sequencing, measurement — plus the team alignment to execute it. You stop deciding what to do next; you've started doing it.

Talk about this →
03

Strategic Partner

€4,000 / month · 4 days/month · weekly cadence

What I do. Weekly 60-minute strategy session with the leadership voices that need to be in the room — typically founder or CEO, CPO, head of sales. Plus async access between sessions for the decisions that come up in real time. I review launches, hires, content moves, GTM decisions, and pressure-test the work your team is shipping.

You'll leave with. Every important marketing decision — hires, launches, content bets, GTM moves — pressure-tested by a senior brain before it ships. You avoid the costly missteps that come from operating without senior leadership in the room. Faster decisions, more conviction, a fraction of the cost of a hire.

Talk about this →
04

Fractional Head of Marketing

€11,000 / month · 2–3 days/week

What I do. I own marketing strategy, lead and develop your team, set direction, and ship the senior work. Weekly leadership presence in your founder, sales, and product cadence. Both sides of the playbook running together — traditional fundamentals (positioning, messaging, channels, lifecycle, measurement) and AI-era discoverability (AEO, GEO, content LLMs cite), sequenced to what your stage actually needs.

You'll leave with. Your marketing function running with senior leadership without a permanent hire. Strategy owned, team developed, work shipping at a higher bar. By the end, you have a clear answer to whether you actually need a full-time CMO.

Talk about this →
05

Lead-in-Residence

€18,000 / month · 4 days/week

What I do. Near-full-time embedded with your team for a quarter or two. I own marketing strategy, manage and develop your team, drive change management and process improvements, and ship the senior work alongside everyone else. For pre-launch pushes, scale-ups, post-pivot resets, or leadership gaps between full-time hires.

You'll leave with. For a quarter or two you have the marketing leader you'd otherwise hire — embedded, owning everything, driving change. At the end, the function is either ready to run on its own or ready to recruit a full-time replacement with confidence.

Talk about this →
06

Marketing Team-in-a-Box

Coming soon

I function as the strategic lead, paired with a senior copywriter and a specialist SEO/SEM partner from a curated network. We work together on your launch, scale-up, or reset across three to six months. The team is assembled, contracted, and led by me. Get in touch to be among the first.

Ask about availability →

Engagements can extend. Most clients start with one of the audits, a single retainer track, or a fixed-scope build — and continue on a longer arrangement when the work warrants it. I'm built to stay as long as I'm needed.

An open conversation

The rates above are my standard rates for standard engagements. The work matters more than the number. If you're a women-led business, an independent one, or building something that matters — especially using AI in service of meaningful change — and the published rates don't quite fit, reach out anyway. The right engagement usually has a version that works.

Where I've done this work

International proptech platform

Head of Marketing · 2025–2026

Defined multi-channel marketing and GTM strategy across European real estate markets. Owned messaging, positioning, lifecycle communications, and crisis comms during sensitive customer events.

TomTom

Lead Content Strategy · 2023–2025

Built a unified, insight-driven content strategy connecting buyer intelligence to GTM priorities across Mobility, Public Sector, and Automotive. Full-funnel, full-channel.

HERE Technologies

Lead Digital Content · 2021–2023

Led the digital-first content strategy that transformed the website into a scalable platform. Two B2B redesigns in under a year. Improved bounce, journey, and high-value engagement.

Amazon

PM Content & Editorial · 2016–2021

Led editorial and localization across multiple EU marketplaces (DE, PL, NL, TR). Built workflows, governance, and tooling for high-volume multilingual publishing — teams up to 20.

Location

Berlin, Germany

Europe UK North America South America Remote-first

Comfortable across time zones.

Languages
  • EnglishPrimary, all output
  • DutchFull working, all output
  • GermanStrategy, leadership, direction
  • HungarianNative
Questions clients ask

How do I know which engagement is right for us?

Start with a 30-minute call. Most clients land in one of two places: a fixed-scope audit, or a monthly retainer at the intensity that fits.

Can we start small and scale up?

Yes. Many engagements start with an audit and move into a retainer once we've established working rhythm.

Do you work with companies outside Europe?

Yes. As long as the time zones allow a real working overlap, location doesn't matter.

Do you work with companies that already have a marketing team?

Often, yes. Most engagements involve leading or directing an existing team — not replacing it.

Get in touch

Book a 30-minute call — or send a note

Book a 30-minute call →

Replies within one working day.

Malt.de profile  ·  LinkedIn  ·  Substack
About

I'm a systems and patterns thinker. I move through marketing problems by connecting the dots between product, sales, audience, and channel: finding where the process is broken, building the answer bottom-up. I ask a lot of questions and tend to surface what other people have stopped noticing.

Writing has been the through-line since I was a child, after studying commercial journalism in the Netherlands, writing columns, features and editorials for Dutch print magazines and websites, and short fiction along the way. The marketing career for global B2B and B2C companies came from the same instinct: translating complex things into language people can actually use.

Outside the work

I'm working on a literary non-fiction book. Once a month I co-host and tell stories at Club Motte — a real-life storytelling night in Berlin: themed evenings, no mic, no notes. I co-wrote the script for the indie feature MCMX, which premiered at the Buenos Aires International Film Festival in 2025. When I'm not writing, I paint at @abstracting.csilla.